About Us
The consultant Ahmedabad calls before the bank
Since 2016, we have helped over 5,000 families and businesses in Ahmedabad borrow smarter: better rates, cleaner files, zero jargon.
Built in Maninagar, trusted across the city
Prime Financial Services started in 2016 with a simple observation: Ahmedabad borrowers were accepting whatever their nearest bank branch offered, unaware that the lender two streets away would fund the same profile cheaper, faster and with less paperwork.
Today we are a consulting and DSA partner to 15+ banks and NBFCs. Our job is to know each lender's current appetite, by locality, profession and loan type, and to match your application to it. Our customers pay us nothing; lenders compensate us after disbursal.
We are not a lender and we never will be. Staying independent is what keeps our advice honest.
Four principles we never bend
Advice before application
We first tell you whether a loan makes sense at all. If renting, waiting or restructuring is smarter, we say so.
Written transparency
Every rate, fee and charge is shared in writing before you sign. Verbal promises are not our style.
Your score, protected
We never mass apply. Each application goes only to lenders whose criteria your profile already meets.
Ahmedabad first
We know which bank likes which project, which NBFC understands which business, and how to use that for you.
Meet us, call us, or WhatsApp us
Our office is at Trade Square, near Khokhra Circle in Maninagar East. Chai is on us; the advice is free either way.